How does King keep players engaged?
Learn how the leading social games developer uses Unbabel to deliver multilingual support at scale and strengthen relationships between agents and players.
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Seamless multilingual support for gaming
Even for the biggest games publishers, multilingual support remains an elusive challenge. But CS doesn’t have to be a single-player game. With Unbabel, King can deliver support that’s always on brand — and vastly improve player experience.
The challenge: tone of voice and long-tail
King’s players speak dozens of languages, including a number of long-tail languages, like Vietnamese and Polish, that can be difficult to recruit for. At first, King looked to online machine translation as a potential fix — but the quality simply wasn’t there. To accurately translate the terminology and brand voice that players know and love, King needed a more powerful tool.
Beating the language boss with Unbabel
Unbabel Tickets delivers native-quality translations of customer emails inside leading CRMs — in King’s case, Zendesk Support. With Unbabel’s AI-powered, human-refined translation solution, King is able to deliver authentic customer service at scale.
In this case study you’ll find:
- An overview of industry challenges
- Insights into different approaches to multilingual CX
- King’s before and after story with Unbabel
In short, everything you need to know to level up your customer experience.
Don’t just take our word for it
Patricia Gomez, Head of Content & InsightsPlayers appreciate a response in their native language. Our PSAT scores have increased.